Shih Chien University College of Human Ecology
Dean & Prof. JEOU-SHYAN HORNG
Dean, College of Human Ecology
Professor, Department of Food and Beverage Management, Shih Chien University
Honorary Chair Professor, Jinwen University of Science and Technology
Areas of Research Expertise
Hospitality management and education
Creativity, innovation and entrepreneurship of tourism and hospitality
Ethics and cooperate social responsibility of tourism and hospitality
Energy saving and carbon reduction, sustainability of tourism and hospitality
Assessment and program evaluation
Areas of Teaching Expertise
Research method
Hospitality management
Hospitality education
Personal Introduction
Professor Jeou-Shyan Horng has an international academic background in hospitality, nutrition and home economics and holds a Ph.D. from Iowa State University (USA), a M.S. from The Ohio State University (USA), and a B.Ed. from National Taiwan Normal University (Taiwan). During her academic career, she received visiting professorship of Purdue University (USA).
She has considerable academic administration experiences. She has been the President of Jinwen University of Science and Technology for 6 years and the President of De Lin Institute of Technology for 3 years; Dean of College of Management and Distinguished Professor at Hungkuang University; Dean of College of Tourism & Hospitality at Jinwen University of Science & Technology; Dean of Office of Research & Development, Dean of Student Affairs, and Chair of Department of Home Economics Education at National Taiwan Normal University.
Professor Horng is active in academic activities. She is the past President of APacCHRIE（Asian Pacific Council on Hotel, Restaurant and Institutional Education）, Chinese Hospitality Education Association, and Chinese Home Economics Association. She has been the guest editor of Journal of Journal of Teaching in Travel & Tourism, and Chair editor of Journal of National Taiwan Normal University Education. She is the editorial board member of Journal of Teaching in Travel & Tourism, Journal of Tourism and Leisure Studies, Journal of Research in Education Science, and Journal of Food Art & Technology, etc. She also serves as many academic journals’ referee. Such as: Annals of Tourism Research, Journal of Tourism Management, Journal of Sustainable Tourism, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Current Issue of Tourism, the Journal of Creative Behavior, Tourism Management Perspectives, Journal of Hospitality, Leisure, Sport & Tourism Education, etc.
She has been the recipients of best paper awards from ICHRIE (the International Association of Council on Hotel, Restaurant and Institutional Education) and other international conferences. She was recognized by National Taiwan Normal University as Outstanding Alumni.
Her research interests focus on hospitality management and education, creativity and innovation, gastronomy, culinary tourism, energy and carbon reduction, sustainability, ethics and cooperate social responsibility in hospitality and tourism, program evaluation, and gender issues. She has published over 160 journal papers widely in these fields; especially many journal papers have been included in social science citation index. She has been in Who's Who in The World.
Qualifications
[ Academic qualifications ]
Ph.D. Iowa State University
MSc The Ohio State University
BEd National Taiwan Normal University
[ Membership ]
International CHRIE (President of APacCHRIE, 2008-2009)
Asia Pacific Tourism Association
Asia Region Association of Home Economics (Asia Representative, 2006-2008)
Chinese Hospitality Education Association (President of CHEA, 2010-2013)
Chinese Home Economics Association (President of CHEA, 2012-2014)
Phi Delta Kappa (1999-)
[ Awards ]
Listed in "Who's Who in the World"
Best paper award, 2008 ICHRIE conference
Best paper award, 2010 Asia Tourism Forum
11th Outstanding alumni 2011, National Taiwan Normal University
Best paper award, 2011 International Conference on Hospitality, Tourism and Leisure
Best paper doctoral dissertation advisor award, 2013 Service Science Society of Taiwan
Best paper doctoral dissertation advisor award, 2014 Service Science Society of Taiwan
Best paper doctoral dissertation advisor award, 2014 TOPCO
Supervision
Professor Horng has supervised 20 doctoral dissertations and 41 master theses.
Publications
Professor Horng has written or edited four books and published over 160 papers in academic and professional journals and book chapters.
[Selected Journal Articles (2016-2022)]
Horng, J.-S., Liu, C.-H., Chou, S.-F., Yu, T.-Y., Fang, Y.-P. , Huang, Y.- C. (Nov, 2022). Student’s perceptions of sharing platforms and digital learning for sustainable behaviour and value changes. Journal of Hospitality, Leisure, Sport & Tourism Education, 31, on line. 【SSCI】
Horng, J.-S., Liu, C.-H., Yu, T.-Y., Hu, D.-C. (2022). Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view. Journal of Hospitality and Tourism Management, 51, 22-38. 【SSCI】
Chou, S.-F., Horng, J.-S., Liu, C.-H., Yu, T.-Y., Kuo, Y-T. (2022). Identifying the critical factors for sustainable marketing in the catering: the influence of big data applications, marketing innovation, and technology acceptance model factors. Journal of Hospitality and Tourism Management, 51, 11-21. 【SSCI】
Horng, J.-S., Liu, C.-H., Chou, S.-F., Yu, T.-Y., Hu, D.-C. (2022). Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining. Sustainability, 14, 2344. https:// doi.org/10.3390/su14042344 【SSCI】
Chang, I.-C., Horng, J.-S., Liu, C.-H., Chou, S.-F., Yu, T.-Y. (2022), Exploration of Topic Classification in the Tourism Field with Text Mining Technology—A Case Study of the Academic Journal Papers, Sustainability, 14, 4053. https://doi.org/10.3390/su14074053【SSCI】
Chou, S.-F., Horng, J.-S., Liu, C.-H., Lin, J.-Y. (Jun. 2021). Innovation Strategy Development and Facilitation of an Integrative Process with an MCDM Framework. Entrepreneurship Research Journal, accepted. https://doi.org/10.1515/erj-2020-0001【SSCI】
Horng, J.-S., Hsu, H. (Jan. 2021). Esthetic dining experience: The relations among aesthetic stimulation, pleasantness, memorable experience, and behavioral intentions, Journal of Hospitality Marketing and Management, 30(4), 419-437. https://doi.org/10.1080/19368623.2021.1859425【SSCI】
Horng, J.-S., Hsu, H. (Dec. 2020). A holistic aesthetic experience model: Creating a harmonious dining environment to increase customers' perceived pleasure. Journal of Hospitality and Tourism Management, 45,520-534. 【SSCI】
Horng, J-S., Liu, C-H., Chou, S-F., Chung, Y. C. (Nov. 2020). Learning innovative entrepreneurship: Developing an influential curriculum for undergraduate hospitality students. Journal of Hospitality, Leisure, Sport & Tourism Education, 29, https://doi.org/10.1016/j.jhlste.2020.100289. 【SSCI】
Horng, J-S., Liu, C-H., Chou, S-F. (Spt, 2020). The roles of university education in promoting students' passion for learning, knowledge management and entrepreneurialism. Journal of Hospitality and Tourism Management, 44,162-170. 【SSCI】
Chou, S-F., Horng, J.-S., Liu, C.-H., Huang, Y.-C., Lin. J.Y. (Jul, 2020) Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102-113. 【SSCI】
Liu, C-H., Chang, Y-P., Horng, J-S., Chou, S-F., Huang, Y-C. (May, 2020). Co-competition, learning, and business strategy for new service development. Service Industries Journal, 40, 7-8, 585-609. DOI: 10.1080/02642069.2019.1571045 【SSCI】
Chou, S-F., Horng, J.-S., Liu, C.-H., Huang, Y.-C., Zhang, S.-N. (Jan, 2020). The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan. Journal of Hospitality and Tourism Management, 42, 222-234. 【SSCI】
Horng, J.-S., Hsu, H., & Tsai, C.-Y. (Jun, 2019). Learning corporate ethics and social responsibility: Developing an influential curriculum for undergraduate tourism and hospitality students. Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 100-109. 【SSCI】
Chou, S.-F., Horng, J.-S., Liu, C.-H., & Hsiao, H.-L. (Jun, 2019). Effect of creative problem-solving teaching on the sustainable service innovation literacy of undergraduate hospitality students. Journal of hospitality, leisure, sport & tourism education, 24, 190-201. 【SSCI】
周勝方、洪久賢、劉志興(2019.8)，餐旅組織永續性挑戰：從實證觀點檢視重要屬性、創新及新技術導入影響. 觀光休閒學報, 25(2), 133-172. 【TSSCI】
劉志興、洪久賢、周勝方、黃永全、陳穎群、李威龍(Dec, 2018)，Sustainable Intention to Satisfaction: The Multiple Mediators of Motivation and Value Evaluation. 觀光休閒學報，24(3)，321-351。【TSSCI】
Horng, J-S., Liu, C-H., Chou, S-F., Tsai, C-Y. & Hu, D-C. (Spt.2018). Does corporate image really enhance consumer’s behavioural intentions? Asia Pacific Journal of Tourism Research, 2018, 23, (10), 1008–1020.【SSCI】
Horng, J.-S., Hsu, H., & Tsai, C.-Y. (Jul, 2018). An assessment model of corporate social responsibility practice in the tourism industry. Journal of Sustainable Tourism, 26(7), 1085-1104. 【SSCI】
Horng, J-S., Liu, C-H., Chou, S-F., Tsai, C-Y. & Hu, D-C. (Jan, 2018). Developing a sustainable service innovation framework for the hospitality industry. International Journal of Contemporary Hospitality Management, 30(1), 455-474. https:// doi.org/10.1108/IJCHM-12-2015-0727【SSCI】
洪久賢、蔡長艷、楊婷棋、蕭漢良、劉志興、鐘鈺鈞（2018.1）｡Effects of creative problem solving strategies instruction on tourism and hospitality undergraduate students. 課程與教學季刊，21(1)，191-222。【TSSCI】
Liu, C. H., Horng, J. S., Chou, S. F., Huang, Y. C., & Chang, A. Y. (2018). How to create competitive advantage: The moderate role of organizational learning as a link between shared value, dynamic capability, differential strategy, and social capital. Asia Pacific Journal of Tourism Research, 23(8), 747-764. 【SSCI】